Learn how to build your personal brand as a tech professional
What if the best opportunities in your career came looking for YOU? In the fast-paced world of tech, skills alone aren’t enough. You need visibility. You need a reputation. You need a personal brand that sets you apart from the crowd. In this course, you'll learn how to position yourself as a thought leader in your organization and beyond. Whether it’s on LinkedIn, Stack Overflow, or the conference stage, you’ll discover powerful strategies to showcase your expertise, craft compelling keynotes, and promote your work authentically, both online and onsite. Your dream job, that next big opportunity, or industry recognition? They’re closer than you think. Let’s build a personal brand that brings them to you! By the end of this course, you won’t just be another tech professional—you’ll be a recognized expert in your field. Ready to level up? Let’s do this!
Curriculum
Welcome (02:25)
What Will You Learn in This Course? (01:43)
Who is This Course For and Prerequisites (02:26)
Teaching Style (02:11)
The Power of Personal Branding - Why It Is Your Secret Weapon (09:53)
How a Strong Brand Attracts Job Offers, Collaborations, and Speaking Gigs (04:47)
Busting Myths - "I’ll Let My Work Speak for Itself" vs. "I Need to Be Seen" (04:05)
Finding Your Niche - What Do You Want to Be Known For? (04:08)
Crafting Your Personal Brand Statement (Exercise) (05:41)
Authenticity vs. self-promotion - Striking the right balance (05:31)
Why LinkedIn? (01:28)
Optimizing Your LinkedIn Profile for Credibility - Searchability (14:01)
The Secret to Writing Posts That Boost Engagement - Visibility (12:23)
Commenting - Networking to Get Noticed by Industry Leaders (09:56)
How to Use LinkedIn Articles - Newsletters to Showcase Expertise (11:01)
Building Connections Without Feeling Awkward (10:34)
End-of-Module Tasks - Building Connections Without Feeling Awkward (02:17)
You Don’t Have to Be Famous - Just Consistently Visible (01:32)
How Stack Overflow Can Elevate Your Reputation (10:55)
Exercises - Your Stack Overflow Personal Branding Boost (03:21)
Using GitHub as a Personal Portfolio to Showcase Your Work (15:33)
Your Company as Your Platform (01:40)
The Unofficial Expert (03:54)
Positioning Yourself as an Internal Thought Leader (09:15)
Getting Invited to High-Impact Projects (06:00)
Engage With Leadership Without Self-Promotion (03:29)
Concrete Actions - Build Your Internal Brand (01:50)
Why Speaking Changes Everything (02:36)
How to Land Your First Speaking Gig (Even if You’re Not a Public Speaker) (06:18)
A Word on Impostor Syndrome (01:35)
Crafting Talks That Resonate (Without Being a Showoff) (04:48)
Insider Tips on Getting Selected as a Speaker (03:31)
Networking at Events the Right Way - Before, During, and After (06:30)
What If I’m Not a "Natural" Speaker? (04:21)
Real Developers, Real Talks (Inspiration Board) (02:01)
Concrete Actions to Take (04:06)
Why Staying Quiet Has a Price (01:18)
Rewiring Your Mindset About Visibility (09:48)
Real Strategies to Promote Your Work (Without Feeling Salesy) (05:15)
Make It Repeatable – Templates You Can Plug In (04:35)
Bonus – What NOT to Do (04:15)
Your Action Plan (07:01)
Leveling Up Your Brand Game (01:04)
The Power of Platform Building - Own Your Stage (03:27)
Productize Your Expertise (05:38)
Build a Signature Framework or Methodology (00:55)
Speak to Scale - Get on Stages - Podcasts (03:43)
Data-Driven Personal Branding (00:52)
Go Global - Cross-Cultural Branding (01:55)
Future-Proof Your Brand - Build a Team, Build a System (05:29)
Action Prompt (01:12)
Conclusion (06:38)
Course Info
Level:
Career
Duration:
4h 21m
Rating (New):
Lifetime access
Add to CartAbout the Author
Aleksandra Majkic
Aleksandra Majkic, M.Sc. is a Strategic Talent Development Partner with 15+ years of experience in the high-tech industry. She supports tech professionals in building the leadership, communication, and people skills needed to thrive in fast-paced, ever-evolving environments. Having led high-performing teams and contributed to a successful company acquisition, Aleksandra understands the real-world challenges of growing a career in tech. She developed the MIND Framework® to help individuals navigate change with confidence, lead with clarity, and make strategic career moves—without losing their authenticity. Her approach is bold, practical, and human-centered—designed for those ready to step into greater impact and unlock their full potential in tech and beyond.
More courses by Aleksandra Majkic© 2025 Dometrain. All rights reserved.