Welcome
What Will You Learn in This Course?
Who is This Course For and Prerequisites
Teaching Style
Career: Building a Personal Brand as Tech Professional
Learn how to build your personal brand as a tech professional
About This Course
What if the best opportunities in your career came looking for YOU? In the fast-paced world of tech, skills alone
aren�t enough. You need visibility. You need a reputation. You need a personal brand that sets you apart from the
crowd. In this course, you'll learn how to position yourself as a thought leader in your organization and beyond.
Whether it�s on LinkedIn, Stack Overflow, or the conference stage, you�ll discover powerful strategies to showcase
your expertise, craft compelling keynotes, and promote your work authentically, both online and onsite. Your dream
job, that next big opportunity, or industry recognition? They�re closer than you think. Let�s build a personal
brand that brings them to you! By the end of this course, you won�t just be another tech professional�you�ll be a
recognized expert in your field. Ready to level up? Let�s do this!
Course Curriculum
4h 21m 10 sections
The Power of Personal Branding - Why It Is Your Secret Weapon
How a Strong Brand Attracts Job Offers, Collaborations, and Speaking Gigs
Busting Myths - "I’ll Let My Work Speak for Itself" vs. "I Need to Be Seen"
Finding Your Niche - What Do You Want to Be Known For?
Crafting Your Personal Brand Statement (Exercise)
Authenticity vs. self-promotion - Striking the right balance
Why LinkedIn?
Optimizing Your LinkedIn Profile for Credibility - Searchability
The Secret to Writing Posts That Boost Engagement - Visibility
Commenting - Networking to Get Noticed by Industry Leaders
How to Use LinkedIn Articles - Newsletters to Showcase Expertise
Building Connections Without Feeling Awkward
End-of-Module Tasks - Building Connections Without Feeling Awkward
You Don’t Have to Be Famous - Just Consistently Visible
How Stack Overflow Can Elevate Your Reputation
Exercises - Your Stack Overflow Personal Branding Boost
Using GitHub as a Personal Portfolio to Showcase Your Work
Your Company as Your Platform
The Unofficial Expert
Positioning Yourself as an Internal Thought Leader
Getting Invited to High-Impact Projects
Engage With Leadership Without Self-Promotion
Concrete Actions - Build Your Internal Brand
Why Speaking Changes Everything
How to Land Your First Speaking Gig (Even if You’re Not a Public Speaker)
A Word on Impostor Syndrome
Crafting Talks That Resonate (Without Being a Showoff)
Insider Tips on Getting Selected as a Speaker
Networking at Events the Right Way - Before, During, and After
What If I’m Not a "Natural" Speaker?
Real Developers, Real Talks (Inspiration Board)
Concrete Actions to Take
Why Staying Quiet Has a Price
Rewiring Your Mindset About Visibility
Real Strategies to Promote Your Work (Without Feeling Salesy)
Make It Repeatable – Templates You Can Plug In
Bonus – What NOT to Do
Your Action Plan
Leveling Up Your Brand Game
The Power of Platform Building - Own Your Stage
Productize Your Expertise
Build a Signature Framework or Methodology
Speak to Scale - Get on Stages - Podcasts
Data-Driven Personal Branding
Go Global - Cross-Cultural Branding
Future-Proof Your Brand - Build a Team, Build a System
Action Prompt
Conclusion
Meet Your Instructor
Aleksandra Majkic
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